Independent corporate innovation consultant
Independent corporate innovation consultant
INNOVATION
Ideas built on human centered design and market opportunity
Competitive intelligence
Ideation
Concept development
Prototyping
Workshop development and facilitation
Group co-creations
CONSUMER INSIGHTS
Deep human insights to uncover pain points that get to the heart of what makes people tick
Trend forecasting
Consumer interviews / IDIs
Digital diaries
Quant surveys
AI powered research
Quant surveys
BRAND STRATEGY
Differentiated brand positioning based on human truth, grounded in whitespace opportunity
Brand territory development
Value proposition and positioning
Naming and messaging
WORLD CLASS THINKING, WITHOUT THE OVERHEAD
Best in class experience from 20+ agencies and 60+ brands. Strategic depth without inflated costs, slow timelines, or layers of approvals.
INTIMATE PARTNERSHIP AND ACCESS
Fast responses, thoughtful feedback, and senior-level attention from start to finish. No handoffs. No fluff. Just work that moves.
CRITICAL THINKING OVER TEMPLATES
Anti-cookie-cutter. I will develop an approach from best practice that's right for you.
THE IDEA ISN'T THE INNOVATION
Rarely is an idea new. The innovation is in your branding and business model.
Amanda is a lifelong consultant that has led strategic engagements for 60+ brands, from Series B startups to Fortune 100 giants, across industries including tech, CPG, finance, and healthcare. She’s honed her craft at top consultancies like Deloitte, ?What If! Innovation, and Accenture, and has worked with over 20 of the world’s leading strategy, brand, and innovation firms. This breadth of experience means she knows best practice from the best teams in the business.
A true hybrid, Amanda toggles effortlessly between 10,000-foot vision and 10-inch detail. She weaves together management consultant clarity and structure with human centered design and engaging storytelling. Equal parts thinker and doer, numbers and feelings, she looks and listens with all her senses, triangulates data from all angles, and aligns on the solution that best fits the moment, the mission, and the humans behind it.
Amanda@amandakou.com
www.amandakou.com